A strong brand is the foundation of every organization’s identity. I guide you through a comprehensive brand development process to define and create your unique visual identity, ensuring every aspect aligns with your goals and resonates with your audience. Together, we’ll build a brand that’s cohesive, authentic, and memorable—positioning your organization for lasting impact.
Kootenay Mushroom Festival
The Kootenay Mushroom Festival needed a brand identity that captured the earthy warmth and vibrant community spirit of the event. Soft, curved lines and an inviting autumn-inspired colour palette create a friendly, playful feel that draws attendees in while honouring the natural beauty of the region. The final design communicates the festival’s mission of celebration, connection and discovery.
The Kootenay Mushroom Festival needed a brand identity that captured the earthy warmth and vibrant community spirit of the event. Soft, curved lines and an inviting autumn-inspired colour palette create a friendly, playful feel that draws attendees in while honouring the natural beauty of the region. The final design communicates the festival’s mission of celebration, connection and discovery.
Project Highlights
logo design
brand development
Marketing Materials
Event coordination
logo design
brand development
Marketing Materials
Event coordination




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MVMENT Studio
High-end pilates studio, MVMENT, wanted its brand to be a visual reflection of their outstanding in-studio experience. We worked with the MVMENT team to refine the brand’s guiding values and to develop a clean, bold visual identity that balances core strength with a sense of playfulness. The final logo design emulates the lengthening and stretching movement that is key to the studio’s pilates practice. We developed a custom brand standards guide to ensure the brand’s consistency across all media, along with various design concepts and templates that the studio could implement right away.
High-end pilates studio, MVMENT, wanted its brand to be a visual reflection of their outstanding in-studio experience. We worked with the MVMENT team to refine the brand’s guiding values and to develop a clean, bold visual identity that balances core strength with a sense of playfulness. The final logo design emulates the lengthening and stretching movement that is key to the studio’s pilates practice. We developed a custom brand standards guide to ensure the brand’s consistency across all media, along with various design concepts and templates that the studio could implement right away.
Project Highlights
logo design
infographic design
brand development
website design
logo design
infographic design
brand development
website design




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Think Smart Journal
The developer of Think Smart Journal envisioned a brand identity that seamlessly blends the timeless essence of reflection, symbolized by a quill, with a modern aesthetic to represent the app's innovative analytics and digital functionality. Collaborating closely with the Think team, I crafted a logo and icon featuring a clean, contemporary quill design. The sleek typography and thoughtfully selected colour palette ensure the design's versatility across various digital platforms, effectively embodying the app's commitment to merging tradition with technology.
The developer of Think Smart Journal envisioned a brand identity that seamlessly blends the timeless essence of reflection, symbolized by a quill, with a modern aesthetic to represent the app's innovative analytics and digital functionality. Collaborating closely with the Think team, I crafted a logo and icon featuring a clean, contemporary quill design. The sleek typography and thoughtfully selected colour palette ensure the design's versatility across various digital platforms, effectively embodying the app's commitment to merging tradition with technology.
Project Highlights
logo design
brand development
brand consulting
logo design
brand development
brand consulting

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Hero Fitness
Hero Fitness sought a brand identity that encapsulated its innovative approach to personal training. Collaborating closely with their team, I developed a dynamic logo featuring a handstand silhouette, symbolizing strength and balance. The bold, bright colour palette conveys energy and vitality, while the sleek typography ensures consistency across all marketing platforms, resonating with Hero Fitness's target audience.
Hero Fitness sought a brand identity that encapsulated its innovative approach to personal training. Collaborating closely with their team, I developed a dynamic logo featuring a handstand silhouette, symbolizing strength and balance. The bold, bright colour palette conveys energy and vitality, while the sleek typography ensures consistency across all marketing platforms, resonating with Hero Fitness's target audience.
Project Highlights
logo design
brand development
marketing materials
brand consulting
logo design
brand development
marketing materials
brand consulting

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TS Endowment
Temple Sholom, one of the largest synagogues in Vancouver, wanted to create a fresh and exciting brand for their new endowment fund. We developed a modernized version of the organizations’s logo, and injected some exciting, vibrant hues to compliment its traditional dark blue colour palette. The repeated shape of the dove’s wing creates a beautiful, fluid mosaic that visually represents the different “pieces” of the community working together to achieve a common goal.
Temple Sholom, one of the largest synagogues in Vancouver, wanted to create a fresh and exciting brand for their new endowment fund. We developed a modernized version of the organizations’s logo, and injected some exciting, vibrant hues to compliment its traditional dark blue colour palette. The repeated shape of the dove’s wing creates a beautiful, fluid mosaic that visually represents the different “pieces” of the community working together to achieve a common goal.
Project Highlights
logo design
infographic design
brand development
content development
copywriting
print coordination
distribution strategy
logo design
infographic design
brand development
content development
copywriting
print coordination
distribution strategy






Ready to transform your brand?
Together we'll define your unique identity and create a cohesive brand strategy that resonates with your audience.